Tuesday, August 15, 2017

I’m not a girl who misses much, but I have a few questions and/or issues.

For instance who decided I’m richer than I think? My auto-correct just changed richer to richard which is slightly more accurate. I’m richard than I think. LOL.

Why do people pretend that cashmere feels good against their skin even in summer when I know from actual experience that it feels like it’s eating you.

Not only why do movie stars get so much money, but why do they do stupid commercials as well.

Why are frozen french fries even allowed?

Besides all of them being excellent glare-ers and eye-rollers, why is Grey’s Anatomy still on.

How come the president of the United States is on vacation when he really should be learning how to do his job, like taking an appropriate stand against intolerance and extremism for instance. Etc.

I am tired of headlines that start with Tensions Mount and wish there were some that started with flavours of ice cream instead but not Rocky Road or Death by Anything.

How about this tagline for a body shop? Satisfaction guaranteed or your dent back.

Nobody makes fun of Donald Trump’s hair any more. Is it because all the good jokes are used up or is it because we now know that his hair is the least weird thing about him?

Also who said we should just do it. I mean what if we all just did it? Imagine that for a minute or even twenty seconds. What a fiasco.

*Sigh*

My 19-year-old-son was in the kitchen a few minutes ago eating spaghetti sauce out of a pot on the stove and we were yelling between two rooms about some good news we both had earlier in the day and he said “thanks for the genes” and I think it might be the nicest thing anyone has ever said to me.

BTW I have a telephone interview on Thursday for a very interesting job opportunity.

Sometimes I think the best slogans are on t-shirts. Last night when I should have been sleeping I was thinking about what I would put on my own shirt and the best/most accurate I could come up with was this: Help Wanted.

There were others too, but none quite so fitting, and none as good as my all time fave I’m With Stupid which shows declining immaturity, I know, and is probably the reason I’m not getting any call backs.

I’ve applied for some really good jobs lately and I’m hopeful. But why do they open with words like “required immediately” and “urgently needed” and “current opening”, and close with apply by dates that are so far in the future I can’t imagine what kind of shape I’ll be in by then.

Good opportunities have been few and far between until very recently. I hope this trend continues and I believe it will. I’m feeling optimistic, strong, and highly employable. Also necessity is a factor.

Most of the jobs I have applied for up until now, I don’t actually want. (If you are an employer considering an application I submitted prior to this post, just kidding. I’ll take it.)

You may think I am unqualified and possibly delusional but one job that I applied for only yesterday was for a Digital Storyteller/Research Assistant at The University of Toronto. Imagine that. Another interesting one was for Creative Copywriter and Content Editor at a magazine geared to those of us 45+ years of age. Awesome opportunity. Great audience.

At the gym yesterday I listened to a podcast on which a therapist was interviewed. He’s 70 and really funny. Phil Stutz is his name if you want to look him up. He’s got a new book out which deals with the self-sabotaging monster within us all – the one that suddenly perks up and says something that puts all kinds of holes in your day and then you go and eat ice cream straight from the carton using a utensil rather than a proper spoon.

This little bastard exists on ice cream and other shoved-in food and he is only a habit.

And speaking of habits, I find myself acting, in social situations, as if I am on an interview. My posture is admirable, my vocabulary correct, and I’m far too polite, considerate, and subdued. Also I am grateful to my friends for their time.

I know that humility and patience are the foundations for success but exactly what are the degrees of humility and really how much more patience can one exhibit?!?!?#!?!!!!!

Thank you for your consideration,

Richard

 
 

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Thursday, August 10, 2017

It took me a long time to jump on the Starbucks bandwagon but only a second to fall off, which goes to show you and all the advertising people out there that there’s no such thing as brand loyalty, especially when there’s been a chip growing on my shoulder ever since I hopped on said bandwagon.

I always felt a little weird at Starbucks, much in the same way I felt dizzy in Holt Renfrew and a little short of breath at Browns, too, but that could have been those blue suede boots.

Right there you can see I should have listened to the inner me who knew all along that spending money in that reckless manner was stupid and short-sighted. But the other me, the vain one wearing tall blue suede boots was the one with the money and the one with the money is also the one with the clout. This applies to forever and always.

Up until this very one you are reading right now, I have not used pull-quotes as an opportunity for repetition, but this I need to say again: the one with the money is the one with the clout.

In my case and probably yours, the brands are the ones with the clout. They try to convince us that we need them when really they need us. They try to persuade us to buy something that flatters us, yes, but flatters them more. I have been there and I have bought that. Just look at my closet. Yet here I sit at my computer wearing very unlovely shorts and a plain black tee that I may or may not have been wearing since Tuesday or even Monday now that I think about it.

As far as I can see, brands need to talk to us as equals even though they aren’t as equal as we are. Also I don’t mind paying for quality but within reason. I have no intention of being a brand-slut ever again. Beauty is only skin deep and we need to be smarter and stop acting like any of this stuff matters.

Just look at North Korea and what’s happening just a hop, skip, and short plane ride away in Washington or whatever the hell golf course he’s tweeting from now.

David Ogilvy is excused from my temporary disdain (which could all be forgotten with a single job offer) because he was at least up front about it.

I can’t find the quote and this is very unprofessional blogging indeed but it’s somewhere in David Ogilvy’s Confessions Of An Advertising Man and it goes something like this: I hope you enjoy your xxxx as much as I enjoyed advertising it.

And while we’re being unprofessional anyway, here’s a story about Mr. Ogilvy, from the same book, and I can’t find it either.

Walking to work one morning, Mr. Ogilvy came across a man begging for money. The man stood on a New York City street, holding a sign on which was written, “I am blind.”

Dropping some cash into the man’s cup, Ogilvy couldn’t help noticing that his was the first contribution of the day. Pausing a moment in the late-April air to think, Ogilvy asked the man’s permission to change some wording on the sign.

On his way home after work, Ogilvy came across the beggar again. To his amusement, Ogilvy saw that the cup was now overflowing with donations.

How had Ogilvy improved the beggar’s success? He added four words aimed at eliciting emotion from New York’s winter-weary passersby: “It is spring and I am blind.”

I have a few questions about this story that I’m only just asking now that I’m formatting the text. Was there any research done? Did Mr. Ogilvy happen to notice what the blind man’s cup looked like at the END of the previous day? Of course it was empty in the morning on his way to work. What time does he leave for work anyway? Even Ogilvy’s trying to pull one over.

*Sigh*

And my last question: Where do you think a good intersection is around here for this sort of thing?

*Sigh*

I was gasping on the stairmaster, squinting at the words going across the tv screen in front of me when I read that Dustin Hoffman just turned 80 and then Glen Campbell died. This made me feel a number of things all at once. I got an ache from remembering Hook and By The Time I Get To Phoenix which made me forget the other aches, and before I knew it my time was up.

Is it just me or is everybody suddenly old? I hope the following carefully researched and documented facts will create a diversion and if not, the LCBO is open until 10 and are very accommodating in this way.

BEHAVIOUR I HAVE NOTICED IN OTHERS AS THEY AGE

  1. They think Drake is a character from Harry Potter.
  2. They repeat themselves.
  3. They use the stairs to get into the pool.
  4. Floral prints are always in!
  5. They prefer boring ice cream flavours.
  6. They say they eat like birds but lack insight in this area.
  7. They say they will have only one glass of wine and they mean it.
  8. They have very-little-to-no remorse.

BEHAVIOURS I HAVE NOTICED IN MYSELF AS I BECOME LESS YOUNG

  1. I think Drake should try rock ’n’ roll or a nice blues song.
  2. I repeat myself.
  3. I don’t dive or float as well as I used to.
  4. Floral prints are always in!
  5. I fully appreciate maple walnut ice cream.
  6. I don’t eat nearly as much as I used to.
  7. When offered additional refreshments I say sure, often followed by what the hell.
  8. I am very sorry for my recent behaviour almost constantly.

Dear brands: We humans are fickle. Try being authentic.

 
 

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Tuesday, August 8, 2017

Necessity is the mother of many things and minimalism is one of them. Also, does anyone want to buy a hat?

It occurs to me that I’ve simply got too much stuff, yet another hurdle in this summer of discontent which, people tell me, will make me stronger in the long run. If this is true, perhaps I should have taken that roofing job after all.

I’m trying to sell some things that I am embarrassed to have purchased in the first place. Which brings me to the hats. There are also quite a lot of shoes, both individually and in pairs. Raincoats that Christopher Robin could barely get away with, cashmere sweaters in every colour and neckline (many with the tags still on!), a brand new as in still-in-the-box bread maker, eight recently expired jars of yeast, and a gorgeous maxi-length Canada Goose coat that fit me for five minutes back when I liked bright red.

Also lightly used ski equipment for a family of five. Two cats, three cat beds. More tea than you and I could ever drink and travel cups, bone china tea sets, and mugs for everyone as well as tea-brewing pots, flasks, devices, contraptions, gizmos and gadgets from all the best places and then some.

Perhaps the most shameful item up for sale is a pair of extremely swanky actual roller derby Rebel roller skates, size 9.5 and brand spanking new, purchased for $250 immediately after I saw the Ellen Page movie, Whip It for the first time. Also a matching helmet, packaging intact.

All for sale in the name of minimalism, and the mortgage.

Another good thing that comes from necessity is eating fresh and local, if straight from your neighbour’s garden qualifies, and I think it does.

Up until this point I have been a model of trustworthiness. I’ve been conscientious, straightforward and incorruptible. Ask anybody. I have been very selective with my lies and have consistently rounded down on my invoices. I have paid many bills on time and often in full. But things are changing.

Back in the old days, as in pre-six-weeks-ago, I was devoted to certain brands. (While we’re on the subject, I know it’s time to graduate from weeks to those other units but I don’t have the stomach for it just now.) Anyway. Back then I was devoted to real olive oil, anything Diesel, and I paid $38 for a tiny bottle of shampoo without a thought and another $38 for matching conditioner. When I liked something and it came very close to fitting, I bought it in all available colours and styles especially shoes, boots, and storage containers.

I was an advertiser’s dream in that me and my money were not very attached to one another.

Also, I sheepishly admit that I was a sucker for packaging and the product that boasted the best exterior design won my temporary and temperamental affection and teetered on my shelves, or landed in my cupboards, drawers, closets, and storage containers.

It may be a little late in the day but necessity has finally made me a smart shopper. If I’d been her all along, I wouldn’t be in this mess so you might want to listen up.

I have paid a full dollar for each egg in a twelve pack, I have purchased Mennonite bread time and again, and bought fresh organic strawberries worth more per ounce than the cheese and the wine combined, and they certainly were no bargain either. But those days are gone and none too soon either.

I am buying cheap shampoo and although the difference is noticeable, I can cope as long as the humidex remains on the low side. I shop at the store with yellow bags where there are no frills, no round grapes, and no fresh figs but there are lots of bananas in various stages of ripeness, and very good prices on things like peanut butter, rudely shaped carrots, and bright white bread.

I do not listen to or read advertisements these days because as you can tell I’ve had trouble with sales resistance in the past and there’s always the chance of relapse. Also I unsubscribed from the constant bing bing bing of emails directing me to countless countdowns and endless ways to save on summer essentials even though they know full well that a three hundred dollar trampoline is about as essential as a headache.

Email subject lines like this one: 20% off – we tees you not, make me glad, in a short-sighted way, that I’m out of the ad game for now. It is also disheartening to be presented with this type of choice: sign me up! or no thanks, I hate free money. *sigh* So let’s talk about my blog.

I have a SUBSCRIBE button now and it’s lime green and significant. Please subscribe! All it means to you is that you will automatically be alerted when there’s something new to read, as opposed to me sending individual emails. But to me, it means much more and it may delay or even eliminate the need for a lime green DONATE NOW button. But seriously. With every subscriber, my worth goes up and I can charge advertisers accordingly. Not that any individual or corporation is knocking my door down yet, but with your help and a great deal of persistence on my part, they might just ring the bell.

Please subscribe and make everybody you know subscribe. Total strangers also welcome.

I’ve been researching, learning, studying trends and acquiring clear, accurate, informed perspectives regarding marketing and advertising. I am seeking facts that back up my intuition and I’m finding them, to be sure, but I am also uncovering a few delicate and trembling truths about human nature and diversity and repercussion to name a few and I will let these secrets out in future posts.

Research, I am finding, is everything and everybody should be doing it – especially your designers, writers, and art directors and if they’re not – you know exactly where to find me. I may have said this before but no job too big or too small.

There are google bots that detect links which also increase site value. I’ve been trying to add links from the very beginning, before I even knew bots were a thing, but this learning curve is a slippery slope and it’s slow going. I’ve established the look and I know where the links will go. I promise they will be funny, informative, short, shocking, and definitely worth the click – but it’s making the connection from your mouse to the source of such mind-blowing enlightenment that’s keeping me up nights.

That and the minimizing.

 
 

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Thursday, August 3, 2017

Oh My God it just occurred to me that I may be doing this job interview thing all wrong.

I’ve been showing unbridled enthusiasm, insight, experience, a killer portfolio, and skills up to here. I’ve been polite rather than pushy, engaged but not married, interested but not a pest. I’ve been patient, cooperative, and accommodating. And in spite of what you must think, I’ve been a model of modesty, all things considered. I do not gossip and I’m careful with time – both mine and yours. I have opinions, and I share them when appropriate, even if they’re different from yours, which I listen to with all of my heart.

So you see the problem. It’s my personality.

Maybe I should just learn to be aloof. I could take lessons from any one of the people who ignore my blog posts, or from either of my cats. It would be perfect.

Aloof people don’t require food of any sort. They always have the latest ithing and they get front row tickets to everything you like. They wear the most exquisite clothes and seem genuinely surprised when you notice. Also they beat you at ping pong on their second “try”, even though you play all the time and had a secret lesson once.

Yes, I think I’ll give it a whirl. I’ll be calling my aloofest friends first. You know who you are.

Of course I could go the other way and learn to be pushy, which would have come in handy this morning at the bank, but it would mean unlearning the things I value most so I’ll keep that one up my sleeve for now.

I am careful selecting the jobs I apply for, and although my standards are not quite as high as they were at first, I only apply for jobs that I sincerely want and that I would do well at. This excludes anything involving extreme temperatures or cartwheels. Also no baking or cooking of any sort.

I know I’m a catch and I am consistently certain that I am highly-suitable-to-perfect for each job I apply for, and I am not used to this kind of serial disappointment. I’ve had offers but none have met my most stringent (only) requirement which is fair compensation.

Clearly, I need a new approach.

Notes to self re improved interview behaviour including better grooming and wardrobe choices.

During my one-time foray into Pinterest, I pinned (weird verb) this quotation and then removed it from my desktop because I sometimes get worried about clutter: Never love anyone who thinks you’re ordinary. If Oscar Wilde doesn’t mind, and I don’t see how he could, I’d like to replace “love” with “work for” and see where that might get me.

I hope it will get me working with people who want to hear the truth about the p’s and q’s and are also keenly interested in other things I know. People who are brave and surprising and wise and dazzling. People who can teach me a thing or two about advertising and humanity not necessarily in that order, people who can deliver a wicked punchline and/or know a word that rhymes with orange. People who think farting shoes are funny and want to know how I did it.

Wish me luck.

 
 

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Tuesday, August 1, 2017

I actually googled joke writer jobs in Toronto just for a laugh.

The stupid job site said there were 25 joke writing jobs but there was actually only a single sort-of one, and it was repeated seven times in the three given pages. It went like this: “SCREENWRITER To Create Funny Sticker Briefs Reacting To TECHNOLOGY EVENTS” and it was explained like this: “An awesome opportunity to get in at the ground floor of a revolution in delivering news to Gen Y and Z consumers. Our iOS/Android app delivers breaking news you care about in a comic book-inspired format featuring a digital clone of yourself. Users create their own personalized digital clone, called a Genie, and then add a brain to their Genie (with interests such as World News, Tech, Sports, Politics, Humor, etc). Based off those interests, your Genie sends you breaking news and reacts to each piece of news in a unique and fun way...”

It went on and on and my eyes kept rolling. There was a list of Important Notes followed by a list of Interview Processes. The final sentence, and please remember what I told you I googled, went like this: “This is a remote position but candidates must be located within the United States” at which point my eyes rolled right into my head.

*Sigh* – Obviously this job site cannot recognize jokes even when they are one.

Also obviously everybody thinks Gen Y and Z consumers are idiots. Why on earth would anyone want to get their news in this ridiculous, very unfunny way?

The internet has torn the printed word to shreds and it’ll never be the same.

Think for a moment of the TV shows you grew up watching. Remember when they wanted to go back in time they’d play that chime-y music and the screen would go soft and ripply, and slowly refocus into a window of the past? Pretend I just did that.

I remember the sound of The Toronto Star landing on our front porch when I was a kid and it was the privilege of whoever got to it first to unfurl it, take the section of their liking, and slap the rest of it down on the coffee table for the next guy. When I was small the pages were too big to handle and I used to spread the paper open on the floor and either sit cross legged in front of it or lay down flat on my stomach so that I was sort of on top of it and everybody had to step over me. I remember the stink of the ink and the unpleasant sensation of inky fingers on newsprint pages.

I also remember lively dinnertime conversations, the joy of being the one to solve a difficult crossword clue (we completed every single puzzle), finding out what movie was playing where and when, eagerly digesting the delicious intimacy of Dear Abby, scouring the sales for the best price on the runners I was dying for, finding out where I could get a job to pay for them, and hoping I’d find THE comic, out of the twenty or so on the most coveted page of all, that would make everybody laugh.

We used to cut coupons at Exhibition time because you could get five cents off admission and you were allowed to make reasonable facsimiles and all the kids in the neighbourhood sat at our kitchen table doing exactly that for days and days until we each had a stack of them and not only was admission free, but some of the rides accepted them too, and when we finally went to the Ex in August (no parents!) the bunch of us would scream around on free rides all day long. I remember still being dizzy when I climbed onto the GO Train in the dark.

I just can’t get the hang of online newspapers and I think it’s because online newspapers can’t get the hang of them either.

Books are different. My copy of The Great Gatsby, Rebecca, and To Kill A Mockingbird have practically disintegrated, so I’ve purchased digital versions of them all, as well as many of my other favourites. Reading in bed on a backlit device is far superior to juggling a paperback and a book light.

I’ve never bought a digital novel without pre-loving its printed predecessor but, shame on me, I haven’t bought a newspaper in a very long time.

I bought each of my children the newspaper from the day they were born, and I hope someday they will think that’s cool but right now I’m pretty sure they see newspapers as packing material and that’s largely on me because I didn’t have them delivered to the door like my mother did. It’s a different world – there’s no such thing as kids going to the Ex by themselves any more – and I didn’t do lots of things my mother did.

I’m generalizing here but I find the Toronto-based online newspapers ugly and unfriendly. You know I’m devoted to graphic design and typography and a real stickler about the rules which were developed over time and for very good reason. Why, then, do the online newspapers break every rule devised for the good of the reader. Seriously. What on earth are they thinking? ARE they thinking?

Maybe they’ve been indulging in the trend toward hiring interns. Not that there’s anything wrong with that but the word intern belongs to the medical profession first and I’m pretty sure medical interns stood back and learned by observation. Take Grey’s Anatomy for instance. Those interns stand around for years before they are allowed to do any hands-on work whatsoever, and even then, it’s only because they’re sleeping with the chief surgeon or didn’t snitch about some big plot-line.

But I don’t want to get on the interns’ case here except for one more thing, and it’s directed more at the people hiring these millennials for some pretty juicy jobs it seems, and for little or no compensation.

I look silly in plaid and have no visible tattoos and I’m not inclined to throw axes as part of a team-building experience, but I, too, am curious and yearn for happiness and creative fulfillment. It’s just that I need a paycheque big enough to cover the mortgage as well as some good cheese every once in a while and I could use a new blender.

I believe that the successful employee/employer relationship is 100% symbiotic and requires mutual respect and common vision. I believe in a happy and creative working environment where everyone counts. A ping pong table is not necessary but if my stay is to be a long one, I know where the deals are and I can help to set it up.

But that’s another matter entirely.

 
 

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Thursday, July 27, 2017

Franklin D. Roosevelt, in his first inaugural address, said the only thing we have to fear is fear itself. Obviously he had the means to pay his bills.

As I’ve already mentioned, and not in a show-offey way I hope, I go to the gym every day. I do not do this to gain definition in my arms. I do it so I can outrun the Enbridge guy.

Seems to me the biggest thing in marketing today is healthy living. It has become practically a verb (grammar lessons still available – see first post!) and Lifestyling now includes smudging, decluttering, fasting, and being honest with yourself while standing on one foot and holding your breath. Wait – that last one might be for hiccups or swimmer’s ear – or maybe it’s yoga.

Last night we found stacks of old magazines at the end of somebody’s driveway. I admired the home owner’s decluttering clout, scooped as many as I could manage, and scurried back home to read.

According to McCall’s, the Magazine of Togetherness, in 1966 they didn’t care much about Lifestyling. They smoked bravely, ate all the red meat they could get their hands on and had chocolate with practically everything. They entertained all the time, always had one for the road and probably even one more for their baby. They didn’t give a whit about pollution. They didn’t wear seatbelts but it looks like they may have worn corsets because you don’t get those tiny waists from what they were up to all the time.

Life Magazine’s On The Moon issue from August, 1969, was the biggest coup of the night. Stellar journalism, and some of the most interesting Letters to the Editors I’ve ever read.

Not to mention the bloom of memories it gave me, which felt a lot like Champagne and made my knees weak.

I am a typographer at heart and by trade, and I know the struggle it must have been to set all that type – which was likely done on a Digiset – the first typesetting machine that worked with digitally assembled (bitmap) typefaces.

Typesetters were artists, writers, word-lovers, grammarians, and above all they were perfectionists because I haven’t come across a widow yet, even though three years earlier David Ogilvy said widows should not necessarily be avoided because the white space they allowed encouraged the reader to keep reading. I am happy to report that Life Magazine ignored his advice, as did I. Every single rule of typography is honoured in those pages, including even the most difficult of hyphenation standards, a feat that impresses me to the point of adoration.

Do they still do Life Magazine and if so, how do I get a job there?

A few notable advertisements from Life’s lunar issue:

Out of this world.

– Sony Tape Recorders

It’s ugly, but it gets you there.

Volkswagen (shown: lunar vehicle)

Brillo offers you the moon. 

Brillo Household Cleaner

I kept reading – articles about Nixon and Vietnam – an article entitled Birds Fit For a Future King which was a double page spread full of black and white photos rather like a yearbook but the pictured “birds” were a selection of possible girlfriends for the Prince of Wales. So you see why I couldn’t put it down. Imagine my surprise when it was suddenly 12:42 a.m. but then I got that half-wonderful half-awful realization that I don’t really need to get up early anyway, and I kept on reading.

Some behaviours that are included, free of charge, when you work alone at home all day and your work is looking for work while writing a blog:
But back to the bloom of memories.

At the time of the lunar landing – July of 1969 – we were in New York State, at a rented cottage on Scroon Lake. My mom and dad, my brother and sister, and my cousin and her parents. I was little but I remember everything. We were outside but could hear my dad and Uncle Sammy hollering in front of the TV as if landing on the moon was something they had done. Our dog Snoopy was there, too, and Aunt Margaret, my father’s cousin from Ireland, the only grown-up I ever knew who did not use her cutlery properly. Funny little things you remember. I had a camera around my neck that I bought for ten cents at a yard sale. My bathing suit was pink. I felt love for the dog but was uneasy around him as well. My mother and Aunt made sandwiches, which they quartered. I remember leaning against the porch, looking out over the lake, everyone I loved was close and safe, there was a knot in my stomach, and something spectacular and very new and beyond my comprehension was underway.

If I’ve done it right, that feeling you got just now is the one behind the butterflies. Or maybe it’s only me.

 
 

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Tuesday, July 25, 2017

I am not sure how much longer this between jobs thing is going to be even remotely funny – but if you’re with me – I’m willing to give it one more go.

I am an optimist by nature after all, and there are cardinals in the yard, big clusters of purple flowers in the garden over which big clusters of butterflies swirl, and strips of brand new vegetables that I’m willing to wrestle the groundhogs for. Also a pumpkin patch which is just a big brown square right now but before you know it, it will be full of big orange circles and by that time, surely, I will have landed the job of my dreams.

I just hope dream job won’t be carving said pumpkins, although I do have a certain talent in that area, and they usually turn out looking like a former Canadian prime minister. The best was Jean Chrétien but Diefenbaker wasn’t too shabby either.

Once it was Johnny Cash but nobody could see the resemblance except me.

I have a new relationship with my phone and I don’t approve. I am like a 13-year-old girl. As you know, I am waiting for a response from every advertising agency, design studio, and printer in the city – or the 905 area and beyond – to call me for an interview. Also my mood of late seems dependent upon reactions to this blog. I feel vulnerable and I think you understand why.

I apply for jobs in a careful, professional manner nearly every time. Really I do. Except when I’m in an altered state because of a compliment regarding my blog.

Mark Twain said he could live for two months on a good compliment. I can do better. I can probably stretch it to three and a half during these lean times.

Some people think what I write is pretty funny, and when they tell me this I forget to be humble, and I act like I think I’m some sort of comic genius. Which clearly I am not. On a recent online job application for instance, in the field beside COMPANY, I went and put EXCELLENT!

And that was just the beginning.

*Sigh*

I did get an email from their human resources department while I was at the gym later that day and the adrenaline it caused allowed me to perform like the big boys for a few minutes but it was a false alarm. All it said was: Hi Sherry! Thanks for your interest in working with us! If you would like to apply for a position, please re-submit the standard application form.

People in HR are fairly no-nonsense I am learning.

To me, Coco Chanel is the best copywriter ever in the history of the world because she said this: The best things in life are free. The second best are very expensive.

Even David Ogilvy couldn’t do that.

Of course he did lots of other great things, and one of them was to write books about advertising. The slim paperback that I have – its cover soft as suede from use – contains secrets and formulas and studies and results and proof and lists and strategies and rules from the master.

Confessions of an Advertising Man was published in 1963, the year in which Easy Bake Ovens and Fruit Loops hit the shelves, as well as Instamatic Cameras and the Studebaker Wagonaire which had so many windows it was practically see-through. The book is without sex or scandal. It depicts the dazzling, illustrious, magnificent Madison Avenue Advertising scene, complete with Don Drapers, Joans, Rogers, and Peggys.

Clearly the Mad Men writers slept with this book beneath their damp, borrowed pillows.

Mr. Ogilvy made no secret of the fact that he wrote his books to attract more business to his agency and to condition the market to a public offering of his shares. He was your dad, only smarter. I wonder what things he might have written if copywriting hadn’t monopolized his literary talents.

Some of the greats including Hemingway, William Faulkner, and George Bernard Shaw tried their hand at copywriting – but they were without success – probably because they were thinking about other things.

As exquisite as Coco’s words may be, give me ‘A Moveable Feast’ or ‘Light in August’ 
any day, and even ‘Pygmalion’ most days.

I make no secret that I’m writing this blog to get work but it’s also something more. I’m working on a subscribe button, and I hope you do. Also please share generously because imagine if this works. I am educating myself about social media and also SEO and how to hide secret words within the copy because no matter how good your blog is, success is apparently wholly dependent upon your ability to strategically plant single words or strings of them within your copy in order to attract googlers or bingers or duckduckgoers. I find this deliciously challenging and I know I’ll do it invisibly and really well, and I’m optimistic and very excited to see how far this can go.

But I promise success won’t go to my head. It will go directly into my bank account.

 
 

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Thursday, July 20, 2017

I have landed and completed one single job, small but satisfying, as a direct result of this blog and it should be enough for an over-the-top birthday card for my nephew, who has everything anyway.

I may have mentioned the mortgage etc. already, but I really mustdo better, and fairly quickly. As in soon. Like in the next few hours.

I have applied for jobs, followed leads from associates, sent resumes and smooth-as-butter cover letters, carefully tailored portfolio links, and this link, but I’m stumped and I wonder if the universe is trying to tell me something and if so, just which of these two things is it trying to say. That I should give the joke cookies a whirl – or – that I am going to win the lottery.

I have a colossal appetite for success and my creative potency is practically lethal just now – in a good way – but how on earth do I put it to use? Do I need to go out and actually pound the pavement when I’ve been pounding the keyboard for three weeks straight instead?

Oh God.

What will I wear?

I’ve always been the as-long-as-it’s-black-and-fairly-clean-and-you-can’t-see-the-wrinkles kind of fashionista – but my standards of late have become low.

Among other things, I’ve let my former eyebrows fade right intomy forehead.

But back to the cash flow dilemma and my segue into the upcoming podcasts and the extraordinary mindsI will pick in a mostly self-serving way.

If you’ve been to my podcast link you know that I mention industry leaders and I’ve got two of my heroes lined up. I fully intend to ask them how on earth they did it. I will badger them kindly until they give away their secrets. I will hypnotize them if I have to but this will be a last resort. I’m a good listener after all, I am curious and interested, and a better than average horse whisperer as well. Also there will be beer and we all know what that does to your secrets.

One of these esteemed people hired me when I was a typographer during the time when desktop publishing first reared its ugly head and traditional typography was on its way out. Because of his devotion to, and respect for typography – as a historical art form as well as a modern tool of communication – and his appreciation for my devotion and respect for same, we produced some of the most beautiful, post-traditional typography in the world. We really did.

So I want to talk to him about lots of things and also tell him something that’s been on my chest for years and years.

The other person is a wildly interesting commercial film and video producer, still hard at it after more than 30 amazing, successful years. You will want to hear what she has to say about every little thing.

Some segues are smooth and some are not. This one is an example of thelatter.

I used to work with a guy who entered the workplace as if he were walking onto a stage. He’d lay his briefcase flat on his desk, pause, and open it carefully, ceremoniously, as if it were a violin and he, Vivaldi. But what he reached for was not a violin. It was a pica ruler – the typographer’s essential tool.

This past winter, long after my excellent years as a typographer, I was working alone late at night and a pica ruler suddenly became necessary again. I found it like a fossil, tucked into the back of a rarely used drawer at work and I put it to use right away – industriously, nimbly, and thankfully – but not to measure points, picas, or agates. I used it to scrape my windshield after one doozie of an ice storm and it was perfect.

That was going to be another little nugget about change in advertising but after searching for an image of a pica ruler, it has become about change in everything.

A pica ruler is much like any metal ruler except it measures points, picas, and agates. On the zero end there is a steel semi-circle which aids in achieving an accurate reading.

I suppose, from a distance and without glasses, or possibly after a quantity of alcohol during an eclipse, this mighty tool could appear slightly phallic. If you were looking for it. Maybe. However, I have held a pica ruler in my hand under all those conditions and more, and never once did it cross my mind.

But when I googled pica ruler I had to turn off safe search.

*Sigh*

I’m googled out. Seriously. I’dratherspeculate.

Also I am being very careful about what I wish for and I think you should be, too. Exceedingly so. Cautious, even. I no longer think if only in a wistful way, and it used to keep me upnights.

Wishing is for wallflowers and this, friends, is no world for a wallflower. Wishing doesn’t get you anywhere and if only-ing leads exactly nowhere as well, unless you are a Rapunzel or Snow White kind of person, in which case you’re pretty much doomed anyway.

Sometimes – Monday to Friday to be specific – I used to wish I didn’t have to go to work and look at me now on a Wednesday morning. Don’t get me wrong. I love this blog and I want to do it forever, but I do not under-value or misunderstand the importance of cash flow.

I am highly motivated and passionate, although often unorthodox in my approach. I do smart creative that sells and I could be out the door in seconds for the right offer or even a questionable one. Seriously. I could be out the door in seconds. I might have to make a quick stop to get my eyebrows back but after that I’ll be there directly.

 
 

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Tuesday, July 18, 2017

There are few things that irk me more than false enthusiasm. It’s the first thing I would abolish in advertising in particular, andhuman nature in general.

I just got back from the coffee drive-thru. You know the one. Bythe time my order-taker finished greeting me, I no longer wanted coffee or to be part of the human race. In spite of my blatant I-refuse-to-play-this-game attitude, I heard him say it all over again to the driver behind me. Which got me thinking about authenticity and intellectual honesty and all the great work I want to do.

When I wasn’t looking, job opportunities were plentiful – each of them perfectly suitable – with generous salaries, profit sharing, andpony rides.

I know they don’t call them the want ads anymore. They’re called job sites and they’re horrible especially when there’s so many interesting reviews about books or movies opening at a theatre near you. There’s recipes attached to the most beautiful step-by-step photographs right up to dinnertime. There’s old friends on facebook, people you don’t even know on facebook, how to get rid of wrinkles and do-it-yourself kimchi and pictures of tiny houses that I’d trade this big old lug for in a heartbeat. There’s how much sleep you need, what you should weigh, why you shouldn’t care what you weigh, the benefits of raw kale and what to do about the ensuing, excruciating bloat – a problem of the past for those of us who work at home.

And you can noodle into any of these topics (and more!) until the front door opens, followed by a big friendly hello, and you’re still in your gym clothes.

Eventually, I remember why I’m sitting at my computer half way through a weekday and I head back to the job sites. Several employment agencies post the same job on the same site and the repetition is inexact and intensely annoying. I will most certainly dismiss SENIOR GRAPHIC DESIGNER GREEN ACRES PETFOOD when it’s on page 1 of 10 but SENIOR GRAPHIC DESIGNER GREEN ACRES PETFOOD is quite appealing when it’s on page 10 of 10. But they are a fast-growing company looking for a highly efficient, organized and resourceful graphic designer with interactive/web design experience, as well as responsive, cross-browser, and web app expertise and did you know you can propagate cacti in your own home??!!??

*Sigh*

I was Creative Lead on an on-going project for a client who filed for bankruptcy protection and although we kept working, none of our files were shipped or printed.

It was a tough job and we were a tough bunch, each of us resolute and fearless. The work was demanding, the client was panicky and irrational – and the time-lines were excruciating – but I was enthusiastic, in excellent company, and I sincerely did not want it to end.

When the news of this client’s bankruptcy broke, the demoralizing hallway rumours finally came to pass and along with many others on the team, I was given a letter of termination, stating my last day would be in five months. I’m a freelancer and this kind of notice is unheard of.

It is a gift.

The following week the work was halted – and I got the feeling they were going to ask for the gift back – so I dodged the Creative Director for three days and on the morning of the fourth, she found me.

I’d been clearing my desk bit by bit, invisibly, like that guy who worked at the mint and stole a hundred dollars every day for twenty-four years until he got caught.

I tiptoed in every morning breathless and empty-handed – and tiptoed out every evening with a few of my things – so that when I finally got the bad news I wouldn’t have to return to my desk and make a spectacle of myself saying goodbye.

I am intensely lousy at goodbyes. You’ve never seen anything like it. I resemble something between Celine Dion and a pug – an image I would rather spare my coworkers – some of whom I will love forever.

All I brought into work those four days was my phone and I kept it in my back pocket the way my kids do. I not only left my purse in the car each day but also the car keys. It rained on day two and I ran through it like one of those people who don’t look out the window, my umbrella closed and dry on the passenger’s seat.

I was committed.

Of course I knew what was coming and I had it all planned. I would leave the CDs office fully composed and, maintaining a reasonable stride, walk out of the building to my car as if I were simply retrieving a forgotten item. Then I’d zoom away forever.

All of which I did.

I’ll meet with my friends once the swelling goes down, and say goodbye properly.

Ideally this will be after I get a fab job, or at least some colour.

Of course depending on how the next few days go there’s a chance I’ll be able to tell them that I am busy modernizing the Nike swoosh, coming up with a new license plate tagline for the Government of Ontario, and deciding on the exact percentage the Blue Jays should increase their magenta.

But in the meantime, I’m happy – really happy – writing this blog. It’s a relief not being intensely private any more. I feel like I’m in good hands and for that I thank you.
Now back to authenticity and intellectual honesty and all the great work I want to do. And those butterflies.

 
 

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Thursday, July 13, 2017

Oh My God I lost my job and I don’t want another one.

What I really want to do is write.

I think of other things I could do for money and I have no shortage of ideas, but none of them are very good, or very suitable. (I continue to resent the way my sister had to put her phone down to laugh when I suggested personal organizer.)

Then I thought joke writer but imagine the headache getting them on late-night. Maybe I’ll get them printed and offer a tasty (chocolate!) alternative to the fortune cookie.

But then what?

Teach grammar, or yodelling, or take up long-distance running? But then there’s the mortgage and the wine and university
for twins.

*Sigh*

Then I thought BLOG! – a word I wish didn’t sound contagious but I hope is – and it’s beyond exciting! What took me so long?

I will post regularly on Tuesdays and Thursdays to start, try not to overuse GIFs, and refrain from swearing and sarcasm, none of which are difficult in the least.

I used to design things for print – I have been responsible for the concept, art direction, design, copywriting, execution, coordination, production, quality control and brand-keeping for some of Canada’s largest retail brands – but now everything’s digital and I missed the boat. I think I could still flag it down and hop on, but it’s just that a pixel’s not the same as a dot of ink and a retina display, however awesome dude, doesn’t please me nearly as much as the rich feel of printed matter.

My field has become something else and I am the same, only older.

Advertising has always been about persuasion, it’s just that it used to be funny and beautiful. It was a clever, well-crafted ArtForm that had the power to stop you in your tracks, sometimes with butterflies, and redirect your vision.

It can still be clever, of course, and it can be funny and beautiful as well. But something is lost and I think it’s the butterflies, and I want to help restore them.

I love design and the entire creative process – the rush of impending deadlines, the way things sometimes land on the page exactly where they belong, the way colours fight until they don’t. It’s also very much knowing when to say when. Add a couple of words like seasoning, or sometimes so much copy you can’t imagine how until it happens. Gasp. And it’s perfect.

Great design comes from the right proportions of intuition, good taste, and skill – and it’s beautiful.

So yes, when the right gig comes along – contract or freelance – I’ll be all over it. It is of note that my creative potency is at an all-time high right now in case anybody’s interested. Seriously. No job too big or too small.

In the meantime all I want to do is write.

I’ve written lots of short stories which are light and airy and fun to read when they’re not dark and deadly. Some of them will make it into the fiction section of this blog once I build up my confidence and/or alcohol intake. Those of you who know me understand that this has always been my secret hope and my secret fear. Also I have a novel that I’m this close to sending out, and all I want to do is keep writing.

So that’s what I’ll do.

I’ll write. Yodel. Run. Think up jokes. Learn how to GIF and eventually I’ll get savvy in other ways, too, and the usual social icons will show up, one at a time and likely with unrestrained ado.

I feel humble but I’m strong. Scared but inspired.

And in the end if I move you, give you even a hint of butterflies, make you laugh or give you pause, I’ve made the right choice.

 
 

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